Under Armour: Playing the Digital Game - Technology and Operations Management
Under Armour's HOVR connected shoes aim to make you a smarter runner
Under Armour launches two new pairs of connected running shoes | TechCrunch
After just two years, Under Armour is killing HealthBox suite of connected devices | MobiHealthNews
Under Armour Launches Ecosystem of Connected Fitness Products
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Under Armour links purchase recommendations to fitness data - RetailWire*
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The phone is a gateway drug to health: what MyFitnessPal knows, and what Under Armour gets - HealthPopuli.com
How Under Armour Is Winning The Connected Fitness Arms Race
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First Runs Impressions: Under Armour's Speedform Gemini 2 Connected Running Shoes | DC Rainmaker
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Under Armour launches three pairs of HOVR connected running shoes - Wareable
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/cdn.vox-cdn.com/uploads/chorus_asset/file/5875971/verge-2015-12-30_11-39-58.0.jpg "Under Armour's connected health gadgets are basically bricked - The Verge")
Under Armour's connected health gadgets are basically bricked - The Verge
Review: Under Armour Hovr Smart Shoes — How Well Do They Work?
